Tim Hortons
Latte Shop
About
Tim Hortons lattes were really, really bad. So, when the brand decided
to launch a new, much-improved version of the product, they had
to overcome a massively negative public perception.
To show people how simple and delicious Tims lattes are, we created
a pop-up coffee shop in Toronto's trendiest neighbourhood. There,
you could only get one item: unbranded Tims lattes, giving Canadians a chance to try the product without the negative baggage
of the previous drink.
Credits
Agency: Ogilvy // CFO: Brian Murray, Alex Furrer // Art Director: Joe Morris // Copywriter: Max Oss Rech // Strategy Director: Jeff George // Account Leads: Zemina Moosa, Claudia Pereira, Julie Brisebois // Account Team: Taylor Pawsey, Connor Leach // Broadcast Producer: Revital Grunberg // Director: Tamir Moscovici // Audio: Ta2 // Editor: Dave De Carlo, Rooster
Case Study
Case Study
Recognized by CMA and Shopper Innovation Awards.