Facebook
Do More
About
For its newest campaign, Facebook wanted to convey how its Groups can help you do more: from making your poor plants stay alive for longer to teaching you how to make a dinosaur costume for your kid. No matter what, Facebook’s powerful and vibrant community can help you do it.
We took something most creatives dread and turned it into our superpower: Facebook’s and Instagram’s best practices.
The result was a campaign with more than 30 films for a wide range
of formats. Each one of them more thumb-stopping than the next. All because of a mix of impactful first frames, arresting visuals
and non-linear storytelling.
Reps
Credits
Agency: Mutato // Creative at Mutato: Dudu Camargo, Guilherme Rech, Marcelle Ferrari, Thais Boaventura, Lucas Vilaça, Felipe Santana, Eduardo de Claro, Stephanie Hupfeld // Account at Mutato: Alice Fairbanks, Tássia Gadelha, Taina Braga, Paula Campos // Production at Mutato: Lara Kaletrianos, Renata Ruas, Juliana Boscardin. Production at Meta: Fernanda Curi, Lais Pereira // Project Manager at Meta: Paola Bersi, Raphaella Martins // Creative at Meta: Paula Cristalli, Renata El Dib // Marketing at Meta: Bernnardo Bonnard, Mariana Linhares. Production Houses: Stink & Iconoclast // Directors: Gabriel & Quemuel, Squarehead, Vira-Lata
Passinho
