Hi, I'm Gui, a creative director and artist
based in Brazil.
Over the last 15 years, I’ve helped brands figure out what they need to say.
And then say it in the most interesting way possible.
From the world’s first strokable billboard to a mobile plan made from scratch.
From a fashion line to music videos. From a documentary on paternity to 15” ads.
As a creative, I’ve learned the importance of crafting the perfect ideas to make imperfect products
seem just perfect. As an artist, I’ve learned that perfection is mostly overrated.
Contact
guilherme.rech@gmail.com
+1 55 11 930476752
A brief story of (my) time (in music and advertising):
Way back in 2006, I started in traditional agencies doing traditional work for traditional media.
But soon found my way into the Wild West of the internet through agencies like CuboCC (now Flag/Soko), Grïngo.nu and Live, where good ideas were everything - games, products, experiences - but traditional.
I then spent 4 years working in Toronto (first Ogilvy, then Sid Lee) at a time when formats
were already irrelevant, but great work remained paramount.
And, yes, being a copywriter in your second language is hard as shit.
Back in Brazil, I led the digital creative work for Facebook while working at Mutato for 3 intense
and amazing years. Having a massive media platform such as Facebook as your only client is a wild experience, and it forced me to love things most creatives like to fight against, such as short formats,
best practices and tons of data.
After that, I spent a period working for TikTok at Galeria.ag, and another 18 months working at W3.Haus for brands both big (HBO, Porto) and bold (Quem Disse, Berenice? and Plant Plus).
Now, I'm doing my best to help Zulu Alpha Kilo - the “maverick global indie agency” - to remain consistently creative, award-winning and challenging as ever.
In all this time, I’ve released two records as a solo artist, two as a member of Amigo Imaginário,
and been involved in some amazing artistic collaborations.
Hit me up for projects, coffee or just a chat.
Clients I've worked with:
Subaru, HBO, TikTok, Facebook, Dove, Coke, Absolut, Levi's, Unilever, Tim Hortons, Oi, Ben&Jerry's, Melissa, Google, Microsoft and many others.
