Quem Disse, Berenice?
The Glow of Orgasm
Case Study
Influencer Content
Credits
Agency: W3Haus // ECD: Daniele Almeida // CD: Guilherme Rech // ACD: Domênica Camatti & Tamaris de Paula / Creative: Carol Cottens, Elisa Coutinho and Juliana Constantino // Strategy: Eduardo Barreto, Tiago Gamaliel eandDébora Quirino // Account Team: Débora Barbezani, Fernanda Santos, Bruna Stalliviere, Camila Barreto, Willian Oliveira // Media: Patrícia Angeletti, Aline Manha, Eduardo Rech, Giordana Pires De Oliveira and Rafaela Varella // Production: Hannah Andrade and Maria Eduarda Bueno // BI and Data: Julianne Shtorache and Suellen Figueiredo
About
Do you know what’s harder than talking about sex as a brand?
Talking about orgasm. Female orgasm.
Quem Disse, Berenice? has been using Orgasm Day to celebrate women’s pleasure - and women having them - for years.
For 2023, we decided to lean on the science and show how orgasm can give you the perfect glow for your makeup. But, like, really show you.
To feature The Glow of Orgasm in the most real way possible, we invited three amazing Brazilian photographers to participate in a brave and unique photoshoot: a self-portrait taken seconds after they climaxed.
Launch Spot