Facebook
Painting Pride
Case Study
Credits
Agency: Mutato // Creative at Mutato: Dudu Camargo, Guilherme Rech, Bruno Kunikata, Débora Nogueira, Marcelle Ferrari, Eduardo de Claro, Stephanie Hupfeld // Account at Mutato: Alice Fairbanks, Tássia Gadelha, Taina Braga // Production at Mutato: Lara Kaletrianos, Renata Ruas, Juliana Boscardin.
Production at Meta: Fernanda Curi, Lais Pereira // Project Manager at Meta: Paola Bersi, Raphaella Martins // Creative at Meta: Paula Cristalli, Renata El Dib // Marketing at Meta: Bernnardo Bonnard, Mariana Linhares.
Recognized by Clio’s, Webby’s, Shorty and many more.
About
For the second year in a row, the Pride Parade in São Paulo got cancelled because of the COVID-19 pandemic, denying millions of LGBTQIAP+ people the right to share all of their pride. Where it rightfully belongs: the streets.
By combining the power of Facebook's communities, highly tailored tech and Brazilian culture at its best, we helped a whole community occupy the world with their colours again.