Melissa
Roller Joy

About
To launch Melissa's 4-wheel roller, Roller Joy, we invited the group of people who helped create it: The Creatives, a collective of bloggers and fashion enthusiasts.

With the help of professional dancers and roller skaters, The Creatives starred in a music video for Wannabe Jalva, one of Brazil's most hyped bands.

The video premiered at an event in Galeria Melissa, the brand's flagship store in São Paulo, where we also had an art show with photographs and portraits taken during the shoot.