Kronenbourg 1664
La Vie Riviera

About
After years of inactivity, Kronenbourg 1664 felt the need to talk
to its Canadian consumers again, relaunching the brand to a new, more sophisticated market.

As a beer strongly connected to its birthplace - the French Riviera -
it felt right to take K1664 back to where it came from and show Canadians how great taste is timeless.