Facebook
More Together
About
With a new tagline - More Together - and a revamped mobile app, the 5th biggest company in the world wanted to make sure that people knew they were changing.
Forget annoying brands, bots and news updates. From now on, Facebook
will be all about your family, friends, and the people who love what you love.
Mutato was engaged early on to work with Facebook on its on-platform and creative strategy. The result was a campaign of more than 100 films across Instagram and Facebook, engaging with relevant topics discussed inside Brazil’s Facebook Groups and writing what the brand called a love letter to Brazil.
Manifesto
Credits
Agency: Creative at Mutato: Dudu Camargo, Mario Lemes, Guilherme Rech, Bruno Kunikata // Account at Mutato: Alice Fairbanks, Tássia Gadelha // Production at Mutato: Letícia Hernandez, Thieny Prates.
Production at Meta: Fernanda Curi // Project Manager at Meta: Paola Bersi // Creative at Meta: Paula Cristalli, Denis Kakazu // Marketing at Meta: Bernnardo Bonnard
Production House: Stink // Directors: Ariela Dorf, Doug Bernardt