Emicida
AmarElo Prisma
About
In Emicida’s, Brazil’s most prominent contemporary rapper's own words, AmarElo is more than an album; it’s a social experiment.
Using videos and podcasts to encourage behavioural change, each one of Prisma’s episodes expands on one of the four pillars that make \the album: peace, clarity, courage and compassion, borrowed from the Vietnamese monk Thich Nhat Hanh. Emicida acts as a host, interviewing experts on topics ranging from Ayurveda to São Paulo’s rap scene.
The series, which started as videos for YouTube, ended up on Brazilian television, where it aired as a two-part special.
Episódio 1 | Paz & Corpo
Episódio 2 | Clareza & Mente
Episódio 3 | Compaixão & Alma
Episódio 4 | Coragem & Coração
Credits
Creative Direction: Emicida // General Direction: Emicida e Evandro Fióti // Script: Emicida e M.M Izidoro // Agency: Mutato // EP: Andre Passamani, Daniel Cecconello and Eduardo Duarte Zanelato // Creative VPs/Mutato: Yuri Mussoly and Ícaro De Abreu // CD/Mutato: Guilherme Rech // Creative: Daniele Mattos, Emicida, Guilherme Rech, Ícaro De Abreu, Igor Hermes, João Arnaldo, Lohana Schalken, M.M Izidoro, Verônica Dudiman // Art Direction: Igor Hermes // PR Director: Eduardo Duarte Zanelato // Showrunner: M.M Izidoro // Production: Lara Kaletrianos, Erica Pavesi, Vinicius Curty and Breno Gonçalves, Jairo Neto // Illustration and animation: Thiago Steka // Post-Production: Victor Ambrosio and Francisco Puyol (Coletivo Pin)