About
Cottonelle wanted Canadians to use their cleaning wipes in new ways. Realizing that lots of people use them to freshen up before and after sex, we crashed Toronto Pride and gave the brand a new, more risqué identity.

Interacting with our Strokable Billboards and Banners, people were encouraged to stroke the 🍆  or rub the 😻. If they worked hard and got the emojis to climax, they were rewarded with a product pack.