About
To encourage Canadians to donate money to the Legion National Foundation, an organization that cares for war veterans in the country, we used a glitch in email platforms to send invites to meetings that took place 80 years ago.
An online experience allowed people to see what a week during wartime was like for soldiers in the trenches.
Case Study
Meeting With the Past | Liberation of Netherlands
Meeting With the Past | Battle of Somme
Meeting With the Past | D-Day
Credits
Chief Creative Officer: Brian Murray and Jenny Glover
Head of Design: Stephanie Yung Chief Strategy Officer: Maxine Thomas, ACD: Ivan Mallqui and Guilherme Maximiliano Oss Rech Design Director: Damian Simev Head of Production: Ola Stodulska Agency Producer: Kenneth Haz Account Director: Patti Ann Cochren Account Lead: Samantha Tang Strategy Director: Meredith Ferguson